Tier 01
Senior Leadership
The architects of your revenue engine
- CRO
- VP Sales EMEA/Global
- CCO
- Head of Enterprise Sales
- Head of Partnerships
- MD Commercial
Retained Executive Search · Fintech · RegTech · SaaS
The top 10%of sales talentis not on the market.We find them anyway.
High-growth ventures do not lose to bad products. They lose to mis-hires in revenue-critical roles. We exist to eliminate that risk through disciplined market mapping, direct access to passive talent and a retained search process that delivers only commercially proven performers.
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Trusted by leaders in
Accuity
Kyckr
Experian
ComplyAdvantage
Encompass
Diligencia
The Cost of Getting This Wrong
In Fintech, a mis-hire is not an inconvenience. It is catastrophic.
Venture-backed growth businesses operate in an unforgiving environment. A revenue leader who cannot perform at pace does not just underdeliver — they erode investor confidence, stall fundraises and hand market share to competitors.
01
The best talent is not looking
The top 10–20% of performers in Fintech, RegTech and SaaS are not on the job boards. Traditional hiring — inbound applicants, databases, generalist recruiters — cannot reach them.
02
Potential is not the same as proven
Without domain-specific expertise — navigating compliance buyers, complex deal cycles, regulated environments — ramp time is long and credibility with buyers is low.
03
Hiring is tied directly to valuation
For Series A–E businesses, the wrong revenue leader delays your next round. Investors fund go-to-market execution, not just products. The right hire is a strategic lever. The wrong one is a liability.
Our Approach
A disciplined process. No shortcuts.
- 01
Deep Brief & Commercial Alignment
We embed in your commercial strategy — understanding GTM model, ICP, deal cycle, team structure and growth stage — so we know exactly what great looks like for your business.
- 02
Manual Market Mapping
A bespoke map of your competitor landscape. Who is actually performing, not just who holds the right job title. No database. No algorithm.
- 03
Targeted Outreach to Passive Talent
Every individual is personally contacted by Nick. We reach professionals not actively on the market and build the case for why your opportunity is the right move at the right time.
- 04
Rigorous Assessment & Benchmarking
Every shortlisted profile is benchmarked against your growth objectives. Quota attainment, deal complexity, team-building experience and cultural fit assessed in depth before any introduction.
- 05
Offer, Close & Onboarding Support
We manage offer negotiation, counter-offer mitigation and notice-period engagement so the hire lands in seat — and stays.
Who We Work With
Built for high-growth businesses that cannot afford to get this wrong.
We serve a select number of clients — venture-backed, PE-backed and growth-stage businesses in Fintech, RegTech and SaaS where commercial talent is a strategic asset.
01
Founders & CEOs — Series A to E
You have proven the product. Now you need the commercial team to scale it. We help you build a go-to-market engine that delivers predictable revenue and signals maturity to your next investor.
- ▸First commercial hire needs to be a builder, not an operator
- ▸GTM strategy undefined — the hire will define it
- ▸You need to hit targets before your next round
02
CROs & Heads of Sales
You know exactly what a great rep looks like. You also know how hard they are to find. We give you direct access to the performers you cannot source through traditional channels.
- ▸Pipeline coverage is suffering from team gaps
- ▸Losing candidates to counter-offers late-stage
- ▸Internal team lacks the specialist network in this niche
03
PE & VC Investors
Talent is a direct lever on portfolio valuation. We work alongside investors to build commercial teams that professionalise GTM functions, accelerate revenue and prepare businesses for exit.
- ▸Portfolio company needs to hit growth plan before exit
- ▸Post-investment leadership gaps in commercial roles
- ▸New market expansion requiring proven local talent
04
Fintech & RegTech Scale-Ups
In regulated markets, domain knowledge is not optional. Sales professionals who understand AML, KYC and regulated buyer behaviour close deals faster and build credibility with sophisticated buyers.
- ▸Entering new geographies — US, EMEA, APAC
- ▸Moving upmarket to enterprise — need proven closers
- ▸Building a partnerships and alliances function from scratch
Talent We Deliver
Revenue-critical roles across the full commercial function.
We focus exclusively on commercial and go-to-market talent across Fintech, RegTech, SaaS and PE/VC-backed businesses globally.
Tier 02
Mid-Level Revenue
The performers who move the number
- Enterprise Account Executive
- Strategic Account Manager
- Sales Director
- Regional Sales Director
- Head of New Business
- Senior AE
Tier 03
Specialist GTM
The specialists that sharpen the edge
- Sales Engineer
- Partnerships Manager
- Customer Success (commercial)
- Head of GTM
- RevOps Lead
- Pre-Sales Consultant
Aligned by Design
“We do not win” until you have the right person in seat.
Proof, Not Promises
A track record built on zero failed deliveries.
100
%
Delivery rate on every retained project, without exception, over four years
20
yrs
Specialist sales recruitment experience across global markets
20
%
Of the top 100 Fintech companies have retained us for search
4
Markets covered — EMEA, UAE, United States and Australia
“His client and candidate management was a lynchpin in securing my most recent role. I have and will recommend Nick to Senior Sales candidates in my network.”
“Nick does not just place candidates. He understands the commercial landscape deeply enough to advise on where to look, who is performing and what fair market compensation looks like.”
Case Studies
Mandates delivered. In their own shape.
Three recent retained searches — the challenge, the work, the outcome. Expand each to read the full story, or book a 20-minute intro call to talk through your own requirement.
01
Fintech · New York · Chief Revenue Officer
Scaling a high-growth Fintech globally
The Challenge
A New York-headquartered Fintech with strong product-market fit needed a transformational CRO to build and execute a global GTM strategy across NA, EMEA and APAC ahead of its next growth phase.
What We Delivered
- ▸Global talent map across Fintech, SaaS, Payments and Banking Tech
- ▸Curated shortlist benchmarked on quota attainment and international scale-up experience
- ▸Stakeholder management across CEO, Board and investor group
- ▸Offer negotiation, referencing and counter-offer mitigation
Outcome
- ●CRO appointed with proven track record scaling Fintech revenue globally
- ●Comprehensive market map giving unprecedented visibility on commercial leadership
- ●Foundation laid for hiring across Sales, CS, Partnerships and RevOps worldwide
02
RegTech · EMEA · Senior Business Development Directors
Building an EMEA enterprise sales team — GRC platform
The Challenge
A leading GRC technology provider needed several senior Business Development Directors across EMEA — professionals capable of engaging C-suite buyers in regulated industries and running long, multi-stakeholder enterprise cycles.
What We Delivered
- ▸Targeted EMEA map of GRC, Risk, Cyber and RegTech sales leaders
- ▸Direct outreach to passive enterprise sellers with Tier 1 / Tier 2 track records
- ▸End-to-end management — briefing, interview prep, offer and counter-offer
- ▸Constant alignment between hiring leadership and candidate pipeline
Outcome
- ●Preferred candidate identified and offer accepted within three weeks
- ●Hiring manager workload materially reduced — only qualified, engaged candidates introduced
- ●EMEA expansion plan accelerated with enterprise sellers in seat
03
Cognitive Banking · 35 Markets · EMEA Enterprise Sales Build-out
Hiring senior BDDs into an AI banking platform
The Challenge
An AI-powered cognitive banking platform serving 150M+ active users across 35 markets needed senior business development directors selling complex SaaS into Tier 1 and Tier 2 banks — long cycles, big tickets and a shallow pool of proven enterprise SaaS sellers.
What We Delivered
- ▸Clear market map and outreach to relevant enterprise SaaS sellers only
- ▸Deep candidate relationships — interrogating experience and real motivation
- ▸Painless interview process with constant updates to client and candidate
- ▸Positioning of role, company and growth story to keep talent engaged
Outcome
- ●Offer made within three weeks of starting the search — and accepted
- ●Time freed for the hiring manager to focus on the day job
- ●Team momentum boosted by hiring the right profile fast
The Principal
Nick Marangos
Founder & Search Principal — Alexander Baker Group
Nick has spent over 20 years at the intersection of sales recruitment and commercial strategy, specialising exclusively in revenue-critical roles across Fintech, RegTech and SaaS markets.
Four years ago, he made a deliberate transition from contingency to retained search. Since then he has maintained a 100% delivery record on every retained project.
Unlike generalist recruiters who rely on databases and volume, Nick personally conducts every market map, every outreach and every candidate assessment. He owns the process start to finish.
- ●Global coverage — EMEA, UAE, US and Australia
- ●Retained-only — no contingency, full alignment
- ●Domain fluency — AML, KYC, payments, SaaS GTM
- ●Personal delivery — every candidate speaks to Nick directly
Nick Marangos
Founder & Principal
Take the Next Step
Your next revenue leader is not on the job boards.
If this hire matters — if the wrong decision sets your growth plan back by six months or more — it is worth doing it properly.
Get In Touch
Let us talk about your next critical hire.
We work on a select number of retained searches at any one time — which means every client gets Nick's full attention. Reach out to discuss your requirement and whether we are the right fit.
- Phone
- +44 203 582 8998
- info@alexanderbakergroup.com
- linkedin.com/in/nickmarangos
- Coverage
- EMEA · UAE · United States · Australia
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